Rapper
clothing lines were a rarity once upon a time. These days it seems like rappers
get a clothing line as soon as they get a deal, which is unfortunate. Rappers
are busy people and it's hard being a great artist in two demanding industries.
Only a few have been able to pull it off. Some just put their name behind a
line to make a quick buck which in turn diminishes their personal brand because
the clothes are so trash. Faithful stans will rock their garbage even though
kids make fun of them in school. It's fucked up when your heroes don't care
about your feelings.
It all
started with Naughty By Nature. They had a shop in New Jersey where they
sold clothing with their signature logo on them. The Wu-Tang Clan,
under Oli "POWER" Grant, took that idea and expanded on it,
making Wu-Wear the first nationally distributed rapper clothing
line. Other soon followed suit to much success. Jay Z and Puffyare
still eating off Rocawear and Sean John, respectively. But for
every fondly remembered line or thriving brand, there are even more that fell
by the wayside. Sometimes due to bad business decisions, and plenty of times
because they were hot garbage. Here are 25 rapper-owned clothing lines we can
remember, ranked from worst to best.
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