The rapper/mogul who created the original blueprint for making the transition from Hip-Hop to creating a globally successful clothing brand is Puff Daddy. He started his Sean John brand in 1998, and over the years, it has grown by leaps and bounds. It is a full lifestyle fashion brand offering men’s, women’s and kid’s clothing in addition to a full collection of accessories and perfumes. Sean John is carried in major department stores all over the world, and it’s definitely a big part of the reason why Sean “Diddy” Combs is worth hundreds of millions of dollars.
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